Since 1995 ROWE has stood for high-quality lubricants "Made in Germany". ROWE provides a full range of of engine oils, coolants and speciality products which are available in more than 80 countries. The factory in Worms, which was opened in 2014, is one of the most modern lubricants plants in Europe. It was designed and built with sustainability in mind. This can be seen in the more than 65 km of "dedicated lines" which are each used exclusively for a specific product - this saves the environment countless flushing cycles. Boilers are located indoors so waste heat is used to heat the halls and also for production processes. We generate a significant part of our electricity from renewable energies for example through photovoltaic systems. Our containers are made of up to 70 percent of recycled material. In addition, they are produced nearby our production, thus eliminating long transports. Taking all these measures together, we are already able to limit our CO₂  emissions to an absolute minimum.

ROWE is also committed to supporting sports. With its own motorsport team, ROWE RACING, the company has enjoyed considerable success since 2011, particularly in endurance racing. But it's not just about image. With the "driving laboratory," ROWE researches new lubricants, optimizes formulations, and creates something that no laboratory in the world can replicate: practical testing under extreme conditions. In addition, ROWE supports two top international football clubs, Borussia Dortmund and the VfL Wolfsburg women's team.